About Us || EcoLattice

Mission

Our mission is to replace 30% of global PU foam demand by 2030. Our goal is to reduce waste, lower emissions, and establish a new standard for responsible materials.

Vision

Our vision is to improve health and well-being through customised material and design solutions.

Value

Curiosity sparks ideas. Commitment keeps them going, and Courage turns them into change.

Our Story

EcoLattice began not with a business plan, but with a beautiful mistake. What started as a 3D-printed textile experiment unexpectedly solidified into something new: a block of structural, responsive foam. That accident opened the door to a bigger question: could we rethink foam entirely?

“For me, materials aren't just what things are made of—they're how we shape the future. I'm on a mission to reinvent them until they do more with less. It's all about solving real problems with a little rebellion and a lot of curiosity.” - Yash Shah, Founder

Milestones

2023

Milan Design Week, Milan

Introducing EcoLattice to the global design community by unveiling our first automotive seat prototype.

2024

Company Registration

EcoLattice is formally registered as a company in the UK and India.

2024

Birmingham Trade Show, Birmingham

Showcasing EcoTPU™ at one of the UK’s leading trade events for design and manufacturing.

2024

London Design Festival, London

Presenting our foams to an international design audience with a focus on sustainable innovation.

2024

Dutch Design Week, Eindhoven

Gaining recognition for circular materials at Europe’s largest design festival.

2024

IKEA Foam Accelerator Winner

Selected as the winner of the prestigious IKEA Foam Accelerator, validating our vision and technology.

2024

Raw Collaborative Exhibition, Ahmedabad, India

Displaying EcoLattice at a leading Indian design platform to connect with local innovators.

2024

UAL Greenhouse Incubation, London

Joined UAL’s Greenhouse hub and received incubation support to scale our impact.

2024

Dubai Design Week, Dubai

Bringing our sustainable foam alternatives to the Middle East’s premier design stage.

2025

Surface Design Show, London

Presenting EcoTPU™ foams among pioneering surface innovations in architecture and interiors.

2025

Beyond Foam Exhibition at ARAM Gallery, London

Featured in a curated exhibition exploring the future of foams and sustainable materials.

Our Team

Our versatile team is a blend of innovators and sustainability enthusiasts,
all driven by a shared passion for transforming the foam industry.

Yash Shah

CEO & Founder

Yash Shah, the visionary behind EcoLattice, brings a wealth of expertise from his Master's in Material Design and his experience at Pineapple Furniture. His passion for innovative, sustainable product development drives EcoLattice's commitment to excellence and creativity.

Harinad PM

CTO & Co-Founder

Harinad PM, our Product Designer, specializes in healthcare and consumer goods. His design skills and technical knowledge enhance our product offerings, ensuring they meet high standards of functionality and user experience.

Setu Shah

COO

Setu Shah, our Engineer supervises the manufacturing innovation within the office, alongside developing new technologies and addressing issues that will improve production.

Namita Bhatnagar

Lead Material Expert

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Pragya Agarwal

Material Expert

Vaibhav Saluja

Product Designer

Vaibhav Saluja brings a fresh perspective as a Product Designer, focusing on multi-level prototypes and impactful solutions. His enthusiasm for exploring new design concepts enriches EcoLattice's product innovation.